About the Project
GfK, a global leader in market research, developed the MyScan app to streamline data collection for approved panelists shopping at Aldi and Lidl. Despite their success in market insights, GfK faced challenges with data accuracy, user engagement, and a manual reward tracking system. To address these issues, GfK sought a digital solution to simplify data submission, enhance user experience, and enable analysts to deliver high-quality insights efficiently.
Our Agile Development Process
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Research & Analysis
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Design & Development
Test & Quality Assurance
Deployment & Launch
What We Did
As an established player in the market research industry, GfK needed a solution that could handle the evolving needs of their analyst panel. Our team conducted a thorough analysis of the MyScan app, examining its user experience, functionality, and operational flow. We proposed a comprehensive digital overhaul, focused on simplifying data entry, integrating automated rewards, and leveraging advanced OCR technology for greater accuracy and speed.
Our experts developed a cross-platform app for Android and iOS that includes features like responsive design, QR and barcode scanning, and real-time data review. We enhanced the app’s functionality with automated reward allocation, a flexible data entry system, and visual cues for ease of use. These improvements not only optimized data accuracy but also ensured a seamless and satisfying experience for GfK’s analysts, leading to measurable outcomes and enhanced user engagement.
Tech Stack
What Made the Project Successful?
Collaborative Approach
Our team worked closely with GfK to deeply understand analyst requirements, ensuring that each feature aligned with their specific needs.
Advanced OCR Integration
Implementing OCR technology reduced the need for manual data entry, significantly enhancing both accuracy and efficiency.
Automated Rewards System
We streamlined reward tracking and allocation, motivating analysts to consistently achieve submission goals.
Scalable Architecture
The app’s robust design supports easy updates and is adaptable for future technological enhancements, ensuring long-term value.
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