About the Project
ClickRoof came to us with a vision: make getting a roofing quote as simple as ordering food online. The traditional process such as calling contractors, waiting for site visits, comparing estimates that arrive days apart, wastes time for everyone involved. Homeowners get frustrated. Contractors spend hours on quotes that never transpire.
The client needed a place where users could view their actual roof on a map, select materials that they'd like, receive actual pricing in moments and schedule in to see a contractor with a deposit all without making a phone call. Behind the scenes, it had to integrate accur enough to measure roofs, there was another pricing engine that updated live according to material selections and complexity of the roof, and an admin system that would allow it to manage vendors and rates for different scenarios.
Our Agile Development Process
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Research & Analysis
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Design & Development
Test & Quality Assurance
Deployment & Launch
What We Did
We started by mapping out their entire quote-to-booking workflow and spotting where things broke down. The biggest gaps were in roof identification (measuring remotely), dynamic pricing (handling all the variables), and vendor management (controlling quality without a vendor portal).
Our team built a web platform centred around Mapbox for the mapping piece. Users type their address, the system finds their roof, and they’re looking at it on screen within seconds. We designed a quote engine that recalculates prices on the fly as people change tile types, colors, or deal with complex roof shapes. All the pricing logic pulls from admin-configured rates, so there’s central control over what vendors charge.
Tech Stack
What Made the Project Successful?
Deep Workflow Analysis
We didn't just build what they asked for. We dug in there and found out how they are really operating, where the bottlenecks are. How could we design solutions that would take care of the root causes and not the symptoms?
Intuitive User Interface
The platform was designed so anyone could use it without instructions. From address search to final booking, every step makes sense. No training required.
Real-Time Quote Accuracy
By building pricing logic that factors in materials, colors, and roof complexity simultaneously, we eliminated the guesswork and gave users instant feedback on their choices.
Centralized Quality Control
Keeping vendor management in the admin panel meant the client controlled quality and pricing consistency across all contractors without building a separate vendor portal at launch.
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Sydney: Three International Towers, Suite 103 Level 24/300 Barangaroo Ave, Barangaroo NSW 2000, Australia
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