About the Project
Kiteworks is a cybersecurity firm that specializes in secure file sharing in the global market. As the company grew internationally, through mergers and acquisitions, its growing operational complexity was challenging its sales and marketing systems. We worked with the Kiteworks team on modernizing their processes by network integration of platforms and workflow automation. This includes digital infrastructure improvements, bringing consistency, speed and scalability to their entire global sales and marketing
Our Agile Development Process
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Research & Analysis
We conduct in-depth market research focusing on the behaviour and preferences of the target audience to create data-driven strategies.
Design & Development
Test & Quality Assurance
Deployment & Launch
What We Did
Kiteworks needed someone to consolidate their fragmented systems, remove any manual processes and offer one, unified, and scalable platform that could cope with its massive growth and expansion worldwide. Our team stepped in to take the lead on the full implementation, including full solution design to execution.
We developed two-way syncing between Salesforce and HubSpot to unify data on lead lifecycle and campaign performance data. Refactoring and rebuilding legacy WordPress landing pages in HubSpot CMS that are too slow and difficult to track. To integrate Zoom Chat with landing pages, we built real-time integration with customer engagement and a custom N8N workflow integration to automate outbound campaigns. A customized LinkedIn campaign ROI tracking integration was also built to provide the marketing team with actionable and actionable attribution insights.
Tech Stack
What Made the Project Successful?
Unified Data Across Platforms
Salesforce and HubSpot eliminated two-way data silos and gave the sales and marketing teams a single source of truth, which pertained to a 21 percent reduction in response time to leads.
End-to-End Workflow Automation
Critical HubSpot processes such as lead assignment, task creation and campaign tracking were completely automated with N8N, cutting down manual data entry by 23%.
Modernized Landing Page Infrastructure
Legacy WordPress web pages have been reconstituted within HubSpot CMS systems. Now net a 20% improvement in landing page performance scores and SEO rankings per campaign.
Real-Time Customer Engagement
Integration of Zoom Chat on landing pages allowed for live to occur at peak engaging moments driving a 15% lead conversion increase through live chat.
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