88% of consumers won’t return after a poor user experience. And businesses with exceptional UX see conversion rates jump by up to 200%. UX is the fundamental thing that you need to improve your revenue.
Improving UX increases the chances of not just improved sales but also loyal customers. When customers love browsing your store and can make the purchase easily, they return for more.
Here are the top and trending 10 best practices helping Australian businesses turn their websites into conversion machines that actually work for their customers. A UX design agency can help you implement these practices.
The 10 Game-Changing UX Practices
1. Master Navigation and Product Discovery
Navigation makes browsing your online store easier. Mega menus that show category previews help customers go to the right pages and see the right products. Smart search with autocomplete and spelling correction is another optimisation. Others include:
- Filtering options for price, brand, size, and ratings
- Breadcrumb trails show users their location
- Related product suggestions
2. Build Mobile-First Experiences
Mobile UX essentials:
| Element | Best Practice | IMpact |
| Touch targets | Minimum 44px for easy tapping | Reduces misclicks |
| Loading speed | Under 3 seconds | Prevents abandonment |
| Image optimisation | Compressed, responsive images | Faster load times |
| Simplified forms | Minimal required fields | Higher completion rates |
3. Eliminate Checkout Friction
Cart abandonment plagues Australian eCommerce. Offering guest checkout prevents customers from being forced to register.
Progress indicators show them how close they are to finishing. Multiple payment options (including digital wallets) remove barriers. Features like auto-filled details and transparent return policies build trust and speed up the process.
4. Prioritise Lightning-Fast Load Speeds
Every second counts online. Compressing images without losing quality and reducing unnecessary HTTP requests help your site load faster. Enabling browser caching and keeping your database optimised are ongoing practices that make a big difference. Other speed optimisation tactics, include:
- Use content delivery networks (CDNs)
- Optimise database queries
- Regular speed audits
Google PageSpeed Insights provides free analysis and specific recommendations.
5. Create Compelling Call-to-Action Buttons
Your call-to-action (CTA) buttons are where clicks turn into sales. Strong CTAs use action-oriented language (“Add to Cart” instead of “Click Here”) and high-contrast colours. They are placed strategically above the fold or near product benefits.
The right size and urgency wording also matter—especially on mobile devices where screen real estate is limited. Other effective CTA characteristics that you can incorporate with the help of an UI UX design agency in Sydney:
- Appropriate sizing for device types
- Urgency language when relevant
Button placement matters enormously. CTAs positioned near product benefits and social proof convert significantly better than those placed in isolation.
6. Showcase Products Through Rich Media
Features like zoom functionality and 360-degree views let shoppers inspect details closely. Lifestyle photography showcases products in their real-world applications.
Videos highlight features in action and boost confidence. Offering multiple angles and colour variations also reduces hesitation at checkout.
Video content particularly excels at building confidence.
7. Build Credibility Through Social Proof
Trust-building elements:
| Element | Details | Impact |
| Customer reviews | 4.7/5 stars from 230 reviews | +18% conversion rate |
| User photos | Customer-submitted product images | +25% engagement |
| Testimonials | Detailed customer success stories | +15% trust metrics |
| Trust badges | Security and guarantee certifications | +12% completion rates |
Recent customer activity notifications (“3 people bought this item today”) create social validation while highlighting product popularity.
8. Personalise Shopping Journeys
Trust is everything in online shopping. Customer reviews and ratings increase conversions significantly. User-generated photos make your store feel more authentic.
Testimonials share success stories that build credibility. Trust badges for security or guarantees help seal the deal. “People also bought” sections have proven particularly effective for Australian retailers.
9. Design for Accessibility and Inclusion
AI-powered recommendations suggest products based on browsing history. Returning visitors can see custom homepage layouts. Offering location-based payment and shipping options makes shopping more convenient. Personalised emails and dynamic pricing strategies also help you build stronger relationships and repeat business. Accessibility improvements implemented with the help of UI UX design services often correlate with SEO improvements.
10. Implement Data-Driven Testing
Data reveals actual user behaviour rather than designer assumptions. A/B tests can reveal the best button text or placement, while heat maps show where users are actually clicking. Other testing approaches, include:
- User session recordings for qualitative insights
- Conversion funnel analysis identifying drop-off points
- Regular usability testing with real customers
🎧 Podcast: 10 UX Best Practices That Boost eCommerce Conversion Rates
Prefer listening? In this episode, our Sydney UX experts share practical strategies to improve your eCommerce user experience—covering navigation, speed, mobile optimization, checkout simplification, and more. Tune in and learn how to turn visitors into loyal customers.
Your Website Could Be Making More Money Tomorrow
Poor UX costs money every single day. While businesses focus on driving more traffic, they ignore the fact that half their visitors leave because the website is hard to use. Improve the UX of your store with the help of a UI UX design agency in Sydney.
Book a free Consultation to get your free UX Audit today!
Frequently Asked Questions (FAQs)
Effective UX design removes barriers between customers and purchases. Better usability reduces confusion, builds trust, and creates smooth pathways to conversion. Customers are more likely to complete purchases and return for future transactions.
Australian businesses regularly achieve 20-50% conversion increases through strategic design improvements and systematic testing approaches.
Investment requirements vary based on the current website condition and desired improvements. Partner with a UX design agency to implement website improvements with business budgets.
Small businesses often see the most dramatic percentage improvements because targeted changes create an outsized impact on limited traffic volumes. UX investments typically pay for themselves within months through increased conversion rates.
Most Australian businesses observe measurable conversion improvements within 4-6 weeks after implementing UX optimisations. Testing and refinement continue to generate improvements over longer timeframes.
